Pre & Post App Launch Mistakes to Avoid
Mobile app creation is lucrative. Over 200 billion downloads in 2020 and had projected $189 billion in revenue.
Also, 50% of marketing budgets go to mobile advertising. The introduction of a mobile app is a critical step, but frequent errors may stifle development and
Marketers make numerous pre-launch and post-launch app mistakes that negatively impact the performance and popularity of applications on these marketplaces. The success of every app is determined by several variables other than the most excellent app concept.
Pre-launch Mobile App Mistakes
Before launching a mobile app, avoid these common mistakes:
1. Insufficient Beta Testing
App crashes cause over 70% of app uninstalls. Beta testing helps you find problems overlooked by internal testing. While internal testing detects most problems, some may get through. Beta testing occurs at the end of software development. Moreover, it involves beta testing an app. Poor design, latency, and security problems may be addressed during beta testing.
2. Ignoring Pre-launch Marketing
Skipping pre-mobile app launch promotion may result in slower app discovery and downloads. Your app must get sufficient consumer attention. It doesn’t matter how excellent your app is if it doesn’t have a robust pre-launch marketing campaign. Moreover, to maximize the benefits of your pre-launch marketing effort, you need to be aggressive.
3. Unoptimized App Store
Like SEO, which helps websites rank better in search engines, app store optimization helps you reach a larger audience. Moreover, these are available in the iOS and Google Play Stores. Keywords in the app description, title, and content App store optimization may boost downloads and revenue. So, concentrate on app store optimization to make sure prospective consumers can find your app.
4. Lack of market research
An app is successful if it has a unique feature or superior features to the competition. By doing market research, you can pinpoint your strengths and weaknesses and your competitive advantages. Without market research, you risk creating a similar or boring app.
5. No Release Date
Fixing a release date helps your marketing team build anticipation. Then you may advertise your app on social media, news sites, and publications. A countdown to the release date may excite users. More importantly, a set delivery date may also assist you in preventing time lags in application development.
Follow these tips to prevent common post mobile app launch mistakes:
1. Post-launch bug fixes
Even if problems appear after the software is released, resolving them increases consumer confidence. Neglecting bugs may lead to customer discontent, bad reviews, and undoing all the work put into creating the program.
2. Bad Customer Service
Customer service and user usability are critical to retaining consumers. Even if the software is impressive, user involvement keeps consumers loyal. Customer service is critical for applications linked to commerce, transportation, and software development. More importantly, the questions should be answered well. Interacting with users, answering their questions, etc., helps the app succeed
3. Avoiding user reviews
User reviews may help you rapidly resolve problems and annoyances. They also provide you essential advice. Responding to user reviews guarantees consumer support. Moreover, it is critical to react to both good and negative evaluations.
User reviews also help users decide whether to download an app. That’s why a good rating is vital.
4. No Updates
Not updating the software makes it dull and gives the appearance that the creator ignores it. Moreover, users may switch to a more feature-rich app. Updates improve user experience and loyalty. They keep the app current.
Updates may address problems, improve functionality, or increase convenience. So, keep updating and introducing interesting new features.
Before and after development, security must be prioritized. Security breaches may expose consumer and business data. It’s cheap and straightforward to start with security. Adding security after the fact may be difficult and expensive. Moreover, you can make your app safe and secure by following app security best practices.